Nicholson Nurseries

Niel Nicholson asked us to look at getting their website higher in the rankings.

The brief

Niel was concerned that his website did not appear in the rankings for search engines.

What we did

We looked at the site and found that the way it was built made it invisible to the Google bot. We recommended a new structure. Then we proposed that they should use Google Adwords to promote the site for an initial period. We were focussed on appropriate keywords and the geographic catchment area. We used Google Analytics to see how people were finding the site and proposed a whole new page for one popular product.

Features

The site went from very few visits to a significant number immediately. After that we were able to demonstrate a year-on-year improvement (their business is very seasonal). They have now stopped advertising with Google Adwords.

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