In this newsletter:
- Case study – Oxford Brookes University (Competency Assessment System)
- Article - Best practices for writing web content
- Case study – Riverbank IT Management (Website)
- Article - Google have updated their search to ‘Hummingbird’
When you’re building a website, it’s easy to get so caught up in how it looks and functions that you overlook one of its most important aspects: the copy. How can you write effectively, and why is it worth spending the time and resources needed to get it right?
We are very pleased to announce the launch of the redesign for Little Bou.
For further information please see: www.littlebou.co.uk
We are very pleased to announce the launch of the new International Association of Hydrogeologists (IAH) website!
IAH is a WordPress website with extensive customisations, responsive layout and Campaign Monitor integration to handle email communications.
For further information please see: iah.org
Google turned 15 last week. With that birthday they released a new version of their search algorithm which determines how they return relevant and useful search results.
This is the most important update to their system since 2001 so it’s quite a change for Google.
Google have named the update Hummingbird. They say it’s because a hummingbird is fast and accurate, and that’s how their search will work. Read more
We are looking for a PHP/MySQL web developer to work at our office in Oxford.
For more information, see: Web Developer PHP.
In this newsletter:
- Case study – Oxford Cognitive Therapy Centre (responsive website)
- Article – What is a CMS (Content Management System)?
- Case study – Reading Phoenix Choir (website)
- Article – An introduction to WordPress
When designing a website, fonts and typography often fall down the priority list to colours and other visual elements, yet font and typography can have a significant affect on both the look and the messages that a page conveys.
This article will introduce you to different types of fonts, and where you could use them. I will then go on to explain the relationships between different fonts so you can make the most of them with your designs. Read more
We often receive the question “how can I get thousands of hits to my website per month?”
While driving high traffic to your website is important, it remains just as important to keep your visitors returning.
The main reason for this article is to consider what design changes, small and large, you can make to create a visually pleasing, highly usable website that your visitors will continue returning to.
I will suggest ideas you can implement to help improve the design, colour and readability of your website. Read more
Business websites have a number of goals, but more often than not you will find these two:
- Drive more traffic to the website
- Increase the number of conversions the website creates.
If there is one thing other than marketing that will help increase conversions, it’s usability.
Usability is all about looking at your website and figuring out how usable it is. You might ask questions like:
- Do your visitors easily find the content they are after?
- Do they drop off halfway through filling out a form?
- Are the total visits to key pages very low?
It boils down to this question – Is your website easy to use?
Without a usable website, all of your marketing efforts in driving traffic will be worthless as people will get to your website, get frustrated and leave. Read more