A solid social media strategy can increase brand exposure, increase sales, and build a community around your business.
Social media is new age marketing and a must for all businesses of all shapes and sizes.
What is social media?
Social media comes in many forms – from Facebook, Twitter, Google+ and LinkedIn accounts to a company blog and email newsletters. It enables you to build a community based around your brand or product where you can give news, insights and support to your target audience.
How can companies benefit from social media?
Using social marketing can enable your company to connect directly with your target audience. It allows you to generate brand exposure and send messages to the people that matter most to your company: your customers. It also provides your audience with a means of giving feedback, or asking for help.
Social media doesn’t sell a product or service directly, however it can increase peoples’ trust in you and lead them to your website where you do your online selling.
Another benefit is the research you can accomplish by using social media. You can find out exactly what your ideal audience is frustrated with, what their hobbies are, what the typical age ranges are and much more. All of this information can be directly used in all your marketing to help develop any strategies that have been deployed.
How can Alberon help companies with social media?
Alberon can help by creating a strategy for your company that is manageable by you, and will connect you with your target audience. We will provide you with a starting point for social media by looking at what networks are right for your company and what goals you wish to achieve by using social media marketing. We will then build on that starting point by training you on great strategies, what to post, and when to post. We can then monitor the success rates of your social media network.
Lots of businesses are put off of the idea of social media because of how much time it could consume. With a good strategy in place, we will help create a schedule that works for you and your team.
Overview of what Alberon can offer:
- Social media strategy building
- Choice of social media network
- Types of posts
- Different social networks and which one is right for you
- What and when to post
- How to link your social media to your website to generate more sales/conversions
- Promoting your social media networks to gain followers
- Advice on social media monitoring tools
- Ongoing support with your social media strategy
Call us on 01865 794009 or email us to find out more about how we can help you with your social media strategy.