Good web design is not just about looks, it is about the entire customer experience. So, while you have to grab visitor attention with great graphic design and content, you also need to put the entire visitor experience at the heart of your website. This means getting the architecture right and delivering logical user journeys.
1. Have a clear customer journey and call to action
What do you want your customer to do when they land on your site? Make sure you are clear in your goals, know your objectives and ensure that these aims are always at the forefront of the design process.
- The structure of your site must be logical, with clear navigation. We design this using wire-framing to ensure it will work well and provide a smooth customer experience.
- Hierarchy helps people identify important sections on the website, Use headings to help to break up the content into sections and Breadcrumbs which link pages to each other (e.g. Home > Contact Us) to help new visitors navigate the site.
2. Invest in good design
- Make your website responsive. Your website must look good and work on all devices. This is essential. Statistics show that global mobile data traffic will increase sevenfold between 2016-2021 and by February 2017 50% of web pages were viewed on mobile devices.
- Use design to reinforce your branding, and ensure it is considered throughout the site.
- Use high resolution and high-quality images, whether you are using photographs, illustrations or vectors, to ensure the look is always crisp and sharp.
- Hero images can have huge impact and instantly sell your service or product if they are striking and well chosen. (Hero is the term given to the large images typically found on a homepage slider or carousel). Don’t be afraid to consider duo-tone or black and white treatment.
3. Compelling content
You need an engaging narrative and you need to keep it coming! Work with your agency at the planning stage on how are going to populate your site with interesting and up to date content. Not just with text but also with good imagery and film.
4. Be true to type
Select a font that is true to your brand and conveys the right image.
- Ideally stick to only 1 or 2 different fonts or your site will start to look messy.
- For impact use the bolder or more stylish fonts for headings and a simpler one for body copy.
It should go without saying that it needs to be easily legible, especially on smaller screen sizes!
5. Consider your colour
Your colour palette will be guided by your brand guidelines, but generally it is worth sticking to just 2 or 3 complimentary colours, using brighter accent colours sparingly to attract and draw the eye. Be aware that certain colours can have subliminal undertones, such as green with environmental and natural connotations or blue, which can appear trustworthy but also cold and unfriendly.
Note that most people don’t read websites – they scan them. Contrast and hierarchy help the site’s readability by making the content easy on the visitor’s eyes. Contrast between the text colour and the website background is very important. For example, a good website will never use a black background colour and dark blue text or white background colour and yellow text.
Get in touch!
Specialists in web design and development, Alberon help organisations work more effectively and realise their full potential. Our friendly, highly experienced team of web designers and software developers are dedicated to helping our clients achieve the outcomes they want. Get in touch and find out how we can help your business.