Design matters

Looks are important! An easy to use, eye-catching website with terrific visual impact will attract more visitors and be more successful. Here are some design tips that will get visitors coming back time and again.

1. get the style right

First and foremost, your website makes a statement with its overall design – your choice of graphics, typeface, colours, layout and the words you use all need to be selected with care to appeal and communicate to your target audience. For example, the language and imagery likely to appeal to a teenage market for street-dance music would be different to that intended for middle-aged classical fans.

Make sure that each element of your design works for the audience you are aiming for.

2. make it easy to navigate

Keep the navigation simple. Font, colour and placement can all be used to make it simple to follow and a breadcrumb trail can be a great help.  A breadcrumb trail is a digital visualisation of how a user can track their way back to the home page.

Using colour to highlight the user’s current location helps to clearly show where they are and prevent them from getting lost!

3. use colour

Colours have psychological associations and create mood. They can excite, inspire and encourage your visitors to dig deeper into your website. There’s been a lot of research into colour, which we can’t detail here, but the chart highlights some common associations to consider.  Colour associations can differ for people with varying backgrounds and cultures. They also alter with shade and tone.

Use colours to create highlights. and ensure you maintain colour schemes throughout your website.

4. make it easy to read

It is important to ensure that your text is easy to read.  Your visitors won’t stay around for long if they can’t read your content.

  • use colours that enhance your content. Colour affects readability, with some much easier to read than others.
  • keep it short and sweet.  Stay away from long paragraphs and avoid adding extra details and words you don’t need. Attention spans on the internet are short, so get to the point.
  • use headings and bullet points as well as bold and italic to emphasise key points.
  • choose fonts that are easy to read and be consistent throughout the website.
  • keep font sizes above 14px.
  • space your text between lines and letters.

5. use pictures

Not only do images help make your website look more interesting, a picture really can be worth a thousand words. They grab attention and can make your point. What’s more, including images in your site has been proven to attract significantly more visitors to your website and improve your search engine optimization (SEO).

But beware. You must have copyright for the images.  Get consent from the owner, use royalty free images (a quick search on the internet will turn some up from websites such as Creative Commons) or buy the right to use them from others such as iStockphoto.

Taking images from Google is not worth the risk! You could be prosecuted for infringing copyright law.

get in touch!

Good design will make a difference to your website’s success.  Alberon has been designing and building bespoke software solutions and websites for organisations for over 12 years, helping them to work more effectively and realise their full potential.

Our friendly, highly experienced team of web designers and software developers are dedicated to helping our clients achieve the outcomes they want. From bespoke web design and development, to complex software solutions, hosting and support, we apply our creative and technical know-how to deliver the perfect solution.


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