Jumping on the social media bandwagon

As technology evolves steadily and revolutionises the way we communicate we find ourselves caught in the rush to get the next best thing and stick it straight onto our website – anything from joining social networking sites to incorporating flash and moving graphics.

It’s always good to keep up with these advances in communication and technology, but you really need to take a step back and think if this is really right for your organisation. How would having a Facebook page really benefit your clients? What exactly would you “tweet” on Twitter? Joining these communities can be beneficial for some companies, usually the very large ones, but certainly not all.

Moving graphics and using Flash based design is also popular with small to medium business, however whilst these may impress some visitors they could also put others off. Flash based design has proved to be sometimes confusing for users, and difficult to view for the visually impaired. You may also find that people simply can’t find you on the web as search engines can’t always index Flash sites. Moving graphics and interactive features can really engage visitors, but are they appropriate for your target market?

Overcrowding websites with too many moving graphics can often distract visitors from your message. Remember your website is your shop front and we are here to help you make the most of it!

About Alberon

We have been designing and building bespoke software solutions and websites for organisations in Oxford for over 12 years, helping them to work more effectively and realise their full potential.

Our friendly, highly experienced team of web designers and software developers are dedicated to helping our clients achieve the outcomes they want. From web design and development, to complex software solutions, we apply our creative and technical know-how to deliver the perfect solution.


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