Google update favours mobile-friendly websites

According to the Office for National Statistics, in 2014, 76% of the whole adult population in the UK accessed the Internet every day. Of these 58% accessed the Internet using a mobile device.

To cater to this growing trend, on the 21st April Google made a change to their search criteria which means that websites considered more ‘mobile-friendly‘ will actually rank higher on mobile searches than those websites that are not.

Is your website mobile-friendly?

One of the main ways to check if your website is mobile-friendly is to see how it adapts when accessed by a mobile device. A standard website will not adapt to the screen size of the mobile device accessing it, making it difficult to navigate and result in a frustrating user experience.

If you’re not sure how your site appears to your mobile visitors, there’s an easy way to check: test it using our simple tool and you’ll be able to see instantly how it looks on any kind of mobile device!

My website is not mobile friendly – what are my options?

If this is an issue for you, there are two options available to fix it. You can either get a new mobile website developed – a separate website from your main website that is specifically built for access via mobile devices. Or you can have your main website made responsive – which means that it will automatically adapt to the screen size of the device accessing it – whether that be a smart phone, tablet, PC or even smart TV.

We can help

If your website’s not yet ready for the mobile revolution, you’re in danger of getting left behind. But don’t worry, here at Alberon we have all the technical expertise and digital design skills to get you mobile-ready.

Get in touch for a consultation meeting through the contact form, by email hello@alberon.co.uk or pick up the phone on 01865 794009.

About Alberon

We have been designing and building bespoke software solutions and websites for organisations in Oxford for over 12 years, helping them to work more effectively and realise their full potential.

Our friendly, highly experienced team of web designers and software developers are dedicated to helping our clients achieve the outcomes they want. From web design and development, to complex software solutions, we apply our creative and technical know-how to deliver the perfect solution.


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