Arguably nowadays, if you don’t have a company website – it’s like your business is invisible. To potential clients, who search for your products or services on the internet, it doesn’t exist.
The number of internet users has increased 10-fold from 1999 to 2013, and it’s predicted to reach 3 billion by end of 2014. Reaching this audience – and your customers – has to be the top reason a website is so important. But what else can a good website do for your business? Here is our top ten.
1. Provides a prime location
Whether your business is local or global, your customers can always find you on the internet.
Most people search online when they’re looking for a product/service, or for information about a particular business. Over 40,000 searches are made on Google every second, 3.5 billion a day, 1.2 trillion a year. And that is just Google. Be there or your competitors will get your potential clients.
If they want to visit you in person, they can find out how to find you using the excellent information and links to google maps you provide on your trusty website.
2. Gives 24/7 access
Being available to customers 24/7, your website is open to anyone, anytime, anywhere – all around the world. A very cost effective way of selling your products and services.
3. Puts you in control
Your website is where you get to control what is said about your company. You can be clear about what you do and how you do it, outline your brand values, how you differ from your competitors and also stay in touch with customers at any time.
4. Increases your professional credibility
Your website offers an excellent platform from which to showcase case studies and customer testimonials to establish your expertise. Filmed examples and photographs can also add to your credentials. A website makes it easier for people to recommend you – they can simply send someone a link to your website.
5. Provides a cost effective marketing tool
Your website can be your most cost effective marketing tool. It can reach a wide and targeted audience, especially if you use search engine optimisation techniques to improve your position on searches. You can use competitions, special offers and news to capture data from potential customers.
6. Keeps you current
Provided you invest the time and resources in keeping your website content up to date and relevant, you can provide your customers with the latest information on products and services news, and prices.
7. Helps improve customer service
A well informed website can be the first port of call for customer queries. A good experience can improve customer satisfaction and have a positive impact on your business reputation.
8. Helps you to research your target market
Forms and analytics on your website can help you research your market and establish the type of customer you are attracting. Finding out who they are, how they access your site and what information they are looking for is invaluable when shaping your future strategy and making your website effective.
9. Outline the boring but important bits
Your website can be the best place for important customer information, such as technical specifications and user manuals, which can be downloaded by customers whenever they need them. Plus, they are much easier to update than printed versions.
10. Give the best first impression
Your website is often the first thing that a prospective client will check – it can be the first time the customer connects with you and begin their relationship with your brand. Make sure the first impression is a good one!
Our friendly, highly experienced team of web designers and software developers are dedicated to helping our clients achieve the outcomes they want. From web design and development, to complex software solutions, we apply our creative and technical know-how to deliver the perfect solution.