What is a CMS and why is it so important?

When you’re thinking about getting a new website built, it’s easy to get so caught up in the visual look of the site that you overlook how it will work. The Content Management System (CMS) is the nitty-gritty of how you manage your website, and the importance of selecting the right one can’t be stressed enough.

What is a CMS?

The content management system sits at the core of your website and allows you to manage and maintain your web content – anything from a light edit of text, uploading film or photographs, to adding pages or even whole sections to the menu. By using a CMS to manage your web changes, you don’t need technical know-how, such as HTML, to do it. This means that you can upload new material and make changes to your website quickly and easily without having to go back to your web developer.

Why is it important?

Having a good CMS at the heart of your website is essential for helping to ensure that your content remains fresh and up-to-date. This is so important for SEO optimisation, driving traffic to the site and getting those visitors to return time and again.

We recommend selecting a CMS that is easy to learn and simple to use. This will not only save you time and money when doing updates, but make it much more likely that you will keep content updated. Anything clunky or difficult to use will mean that updates don’t get made quickly, leaving the site to stagnate. And a stale out-of-date website isn’t going to do your organisation any favours.

It gives you control

A CMS enables you to control who has access to edit and upload content, from just one or two people to the whole team or company. You can restrict access to just certain sections, or the whole site, as appropriate.  Plus, if you need to, you can allow updates to be made in draft form, leaving you or chosen staff to approve the content before it goes live, giving you overall control.

Equally, you should also note that there are some limits to the control that the CMS gives you. You won’t have access to change certain areas of the overall design and functionality of your website.  There’s a very good reason for this – making these changes can be complex and if you make a mistake, it could have a seriously damaging impact. For this reason, the CMS won’t allow you to make some changes and they need to be handled by your web developer.

What do we recommend?

WordPress is by far the most popular CMS and one that we regularly recommend for our clients, due to its flexibility and ease of use. Drupal is an alternative which we sometimes use for large organisations. It is particularly well-suited to sites where there may be many different layers of content and editors responsible for updates.

Get in touch!

If you would like to discuss your content management system, or need advice on updating or migrating to a new one, please get in touch. Simply, complete our contact form, email hello@alberon.co.uk or call us on 01865 794009.


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